Communication Design for Marketing

This module acts as a design orientation and focuses on:

• Design appreciation and communication

• Fundamentals and principles of design

• Colour fundamentals and theories

• Idea development

• Research development

• Protocols and processes

Students learn Adobe Photoshop & Illustrator fundamentals and are equipped with necessary skills to stay relevant in the digital age.

The module will cover:

ADOBE PHOTOSHOP

● Understanding Adobe Photoshop tools and work area

● Working with Adobe Photoshop layers and masking features

● Understanding colour modes and colour correction

● Working with transparencies, blending mode, paths and clipping paths

● Filters and plug-ins

● File formats, smart objects, etc.

ADOBE ILLUSTRATOR

● Understanding the workspace of a vector-based environment

● Basic layout techniques

● Drawing with Adobe Illustrator

● Working with layers, transparencies, graphic styles

● Precision drawing with Adobe Illustrator

● Path operations, masking and filters

● Creating proofs (draft, print, press)

This module will provide the students with the opportunity to develop layout skills and understanding needed to create page layout solutions using typography, design elements, design principles and grid system. Students will learn the practical composition layout conventions used to effectively layout content combining with type and image.

Expected learning outcomes:

• Identify the form, anatomy of a page and various page structures

• Use appropriate grid system for page layout composition

• Apply visual elements and design principles to create layout composition

• Develop design layout sense and layout skills

Discover how typography forms a visual unit, utilising graphic design to create an outstanding piece of work through a greater emphasis in typography and graphic design.How to deliver accurate information with communication design, as well as:

● Type evolution and history

● The graphic designer’s layout grid

● Typography as a visual language

● Working within a given space and a body of information

● How typography affects graphic design

● Type anatomy, measurements, classifications, styles and weights

● Type spaces (kerning, tracking, leading, etc.)

● Applying variations in layouts and identifying common mistakes

● Creative research, how to get inspiring ideas and applying through art direction

● Choosing the right photo or cropping the wrong photo

● File formats

Highlights important aspects on how structuring is done using cohesive editorial content, grids, and components through Adobe InDesign. Students will also learn content gathering and create personalities and tone for publication.

• Editorial design and its objectives

• Anatomy of a publication

• Creating layouts

• Essential layout skills