PERSONS WITH DISABILITIES
Marketing for the Digital Age
Digital disruption has rapidly changed consumer's buying behaviour and with the power of social media, many brands and companies are recruiting digital marketers to handle their social brand reputation as well as customer engagement and services. With the availability of technology and apps development, many working processes can be redesigned for independent agencies or digital marketers to work in co-working space or from home.
We work with our partners and networks to matchmake graduates with potential internships and employment upon completion of the course.
DAY OF THE WEEK
Visual CompositionsThis module acts as a design orientation and focuses on: • Design appreciation and communication • Fundamentals and principles of design • Colour fundamentals and theories • Idea development • Research development • Protocols and processes
Publishing ToolsStudents learn Adobe Photoshop & Illustrator fundamentals and are equipped with necessary skills to stay relevant in the digital age. The module will cover: ADOBE PHOTOSHOP ● Understanding Adobe Photoshop tools and work area ● Working with Adobe Photoshop layers and masking features ● Understanding colour modes and colour correction ● Working with transparencies, blending mode, paths and clipping paths ● Filters and plug-ins ● File formats, smart objects, etc. ADOBE ILLUSTRATOR ● Understanding the workspace of a vector-based environment ● Basic layout techniques ● Drawing with Adobe Illustrator ● Working with layers, transparencies, graphic styles ● Precision drawing with Adobe Illustrator ● Path operations, masking and filters ● Creating proofs (draft, print, press)
Fundamentals and Application of Layout DesignThis module will provide the students with the opportunity to develop layout skills and understanding needed to create page layout solutions using typography, design elements, design principles and grid system. Students will learn the practical composition layout conventions used to effectively layout content combining with type and image. Expected learning outcomes: • Identify the form, anatomy of a page and various page structures • Use appropriate grid system for page layout composition • Apply visual elements and design principles to create layout composition • Develop design layout sense and layout skills
Typography and Communication DesignDiscover how typography forms a visual unit, utilising graphic design to create an outstanding piece of work through a greater emphasis in typography and graphic design.How to deliver accurate information with communication design, as well as: ● Type evolution and history ● The graphic designer’s layout grid ● Typography as a visual language ● Working within a given space and a body of information ● How typography affects graphic design ● Type anatomy, measurements, classifications, styles and weights ● Type spaces (kerning, tracking, leading, etc.) ● Applying variations in layouts and identifying common mistakes ● Creative research, how to get inspiring ideas and applying through art direction ● Choosing the right photo or cropping the wrong photo ● File formats
Advanced Layout for Marketing and PromotionHighlights important aspects on how structuring is done using cohesive editorial content, grids, and components through Adobe InDesign. Students will also learn content gathering and create personalities and tone for publication. • Editorial design and its objectives • Anatomy of a publication • Creating layouts • Essential layout skills
I'm thankful for such a course offered to persons with disabilities as it opens a window of opportunity for us to gain useful and relevant insights from on industry standards and practices from industry experts and practitioners. With the knowledge as well industry-based know-how, we are able to consider and evaluate our career choices and prospects.
The course is tailored to different learning needs such as note-taking services and typist from SADEAF to aid in the students' understanding. The integration of persons with disabilities with diverse skills and backgrounds together with the able-bodied also opens up possibilities of collaboration and co-creation.
Our trainers help us to connect with possible freelancing job offerings offered by their respective agencies.
Lezann Ye Yu Qi
Our programmes are approved and eligible for SkillsFuture Credit.
The course is only applicable to Singapore Citizens and Permanent Residents.
Course fee funding is only available for persons with disabilities.
Persons with disabilities refer to those with autism spectrum disorder; intellectual disabilities; physical disabilities; hearing impairment; and visual impairment.
Trainees may receive a training allowance, subject to attendance and other terms and conditions.