Episode #31: Luke’s Lobster Journey and a New Chapter of Conversation of Change
- Nabilah Tai
- Jul 13, 2025
- 2 min read
Updated: Sep 2, 2025

We’re back with a fresh wave—literally. Our latest episode of Conversation of Change kicks off a new season, a new look, and the same bold spirit of storytelling. Who better to headline this next chapter than Ben Conniff, co-founder & CEO of Luke’s Lobster?
The Journey of Luke's Lobster
From freelance food writer to co-building a sustainable seafood business, Ben shares the real story behind the brand that’s now synonymous with traceable, responsibly-sourced lobster rolls. In this candid conversation, he dives into:
The early grit and vision that shaped Luke’s Lobster.
How sustainability and fair treatment of fishermen are core to their mission.
Lessons in leadership, humility, and staying authentic amidst rapid growth.
Purpose-Driven Ventures
This episode highlights how purpose-driven ventures can ride against the current—and still thrive. It’s not just about business; it’s about making a difference.
Whether you're a changemaker, foodie, or entrepreneur at heart, this one’s for you.
The Importance of Sustainability
Sustainability is more than a buzzword; it’s a necessity. As consumers, we have the power to support businesses that prioritize the environment. Choosing sustainable seafood means supporting fishermen who practice responsible fishing methods. This choice helps protect marine ecosystems and ensures that future generations can enjoy seafood.
Lessons from the Sea
Ben's journey is filled with valuable lessons. He emphasizes the importance of staying true to one's values. In a world where trends come and go, authenticity remains crucial. Businesses that prioritize their mission over profits often find greater success in the long run.
Join the Conversation
🎙️ Tune in now and be part of this new tide of transformation.
Discover our podcast on your favourite audio apps now!
🎧 Apple Podcasts: https://podcasts.apple.com/sg/podcast/make-the-change-conversation-of-change-podcast/id1511455099
Conclusion
In conclusion, the conversation with Ben Conniff is not just a story about seafood. It’s a narrative about change, sustainability, and the future of our oceans. By supporting businesses like Luke’s Lobster, we contribute to a healthier planet.
Join us in making informed choices. Together, we can create a wave of positive change.
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