Learning | Apple New Media

The Apple New Media Program equips students with the knowledge and tools to create diverse content using Apple technologies.

Primary Schools

The Apple New Media Programme for Primary Schools empowers young learners to become creative storytellers and responsible digital citizens. Using iPads and Apple’s creative tools, students explore photography, videography, podcasting, and Augmented Reality (AR) — while discovering how Artificial Intelligence (AI) can amplify their imagination. Guided by the Challenge-Based Learning framework, they learn to express ideas, solve real-world problems, and use media as a force for good. Each 26-hour track culminates in a school showcase and participation in the Nationwide New Media Competition, inspiring confidence, collaboration, and a passion for creating with purpose.

We have two programmes available for Primary Schools:

- Digital Creators

- Young Voices

Programme Duration

26 Hours

Secondary Schools

The Apple New Media Programme for Secondary Schools equips students with future-ready creative and digital communication skills through immersive, hands-on learning. Using iPads and Apple’s suite of media tools, students explore storytelling, video journalism, podcasting, interactive design, and the creative use of Artificial Intelligence (AI) and Augmented Reality (AR). Guided by the Challenge-Based Learning framework, they connect creativity with purpose — designing projects that raise awareness and inspire social change. Each 26-hour track concludes with a showcase and entry in the Nationwide New Media Competition, empowering students to lead, innovate, and create for impact.

The programme offers five tracks that the school can select from:

- AI-Powered Storytelling

- Interactive Design

- Podcast and Voice

- Video-Journalism

Programme Duration

26 Hours

Primary Schools Overview

Digital Creators

Give your students the opportunity to become storytellers and changemakers with iPads. In this hands-on track, learners explore photography, videography, poster design, and Augmented Reality (AR), while discovering how Artificial Intelligence (AI) can enhance their creativity. Guided by the Challenge-Based Learning approach, students don’t just pick up digital skills — they apply them to create meaningful projects that promote positive change. The programme culminates in a showcase where learners present their multimedia work to peers, building confidence and communication skills. Aligned with MOE’s emphasis on future-ready learners, this course also equips teachers with engaging classroom practices for digital media.

By the end of the programme, students will be able to:

Capture and edit compelling photos and videos using iPads
Apply AI tools to generate content ideas and enhance visuals
Design posters and presentations that communicate powerful messages
Create simple Augmented Reality (AR) experiences with AR Makr
Plan and execute a multimedia project from concept to showcase
Present their projects confidently to peers
Use digital media as a tool to promote social good and awareness

By the end of the training, students will:

Develop digital storytelling skills through photography and videography
Use AI tools to enhance creative content and streamline ideas
Design visually impactful posters and multimedia presentations
Create interactive and straightforward AR experiences using AR Makr
Plan, produce, and refine a complete digital media project
Present their work confidently to an audience for feedback
Apply media skills to advocate for social causes and inspire change
Participate in the Nationwide New Media Competition

Programme Duration

26 Hours

Young Voices

This programme empowers primary school students to express themselves through their own voices and ideas. Learners will plan, script, and record podcasts, design digital posters, and explore creative AI and AR tools to enhance the interactivity of their projects. Through these activities, students learn how to share opinions on meaningful issues and collaborate effectively with peers. Teachers will find this track especially valuable for encouraging social awareness and communication skills in the classroom. The showcase at the end allows students to present their voices proudly, while teachers can celebrate their growth as confident, young changemakers.

By the end of the programme, students will be able to:

Plan, script, record, and edit a podcast using GarageBand
Design a digital poster that communicates a powerful message
Use AI tools like Canva Magic to support storytelling and visual design
Incorporate Augmented Reality (AR) into posters using AR Makr
Express their voice confidently on issues they care about
Collaborate with peers to give and receive constructive feedback
Showcase their work to an audience and reflect on their impact as changemakers

By the end of the training, students will:

Create and edit their own podcast using GarageBand
Design a meaningful digital poster with Canva and Keynote
Use AI tools to brainstorm, script, and enhance their storytelling
Integrate Augmented Reality (AR) to make their posters interactive
Develop confidence in using digital tools to express ideas and opinions
Present and share their projects in a peer feedback and showcase session
Grow as creative communicators and young changemakers
Participate in the Nationwide New Media Competition

Programme Duration

26 Hours

Secondary Schools Overview

AI-Powered Storytelling

Transform your classroom into a hub of creativity where students create zines, comics, and digital illustrations enhanced with AI tools and Augmented Reality (AR) technology. This programme equips learners with storytelling techniques that raise awareness and advocate for social change. Using iPads, students experiment with AI-generated visuals, create interactive designs, and reflect on their journey as changemakers. Teachers will value how this track integrates art, technology, and social purpose into meaningful projects, providing students with both creative confidence and real-world relevance. The final showcase highlights not only digital skills but also the ability to utilize media for impact.

By the end of the programme, students will be able to:

Craft original stories using visual and narrative storytelling techniques.
Create digital illustrations, zines, or comics using iPad apps like Sketchbook and Keynote.
Generate creative content with AI tools such as ChatGPT, DALL·E, and Canva Magic.
Integrate Augmented Reality (AR) elements into their visual projects using Reality Composer or AR Makr.
Apply changemaker thinking to design stories that raise awareness or advocate for a cause.
Plan and execute a complete digital storytelling project from ideation to presentation.
Reflect on their learning and present their work.

By the end of the training, students will:

Develop confidence in using AI tools to support creative storytelling.
Produce a digital zine or comic using iPad-based drawing and layout apps.
Apply design principles and narrative structure to visual media projects.
Integrate Augmented Reality (AR) elements to enhance audience engagement.
Collaborate and provide peer feedback during the creative process.
Present and showcase their final project to peers
Reflect on their creative journey and articulate the social message behind their work.
Participate in the Nationwide New Media Competition

Programme Duration

26 Hours

Interactive Design

Step into the future of learning with this track that combines Augmented Reality (AR), Artificial Intelligence (AI), and 3D design. Students will capture real-world objects, prototype immersive AR scenes, and use AI to generate visuals and narratives. Guided by the Challenge-Based Learning approach, they design projects that foster empathy and inspire action. For teachers, this programme provides a cutting-edge yet accessible way to nurture future-ready skills in spatial design and immersive media. The final showcase highlights students’ creativity, innovation, and use of technology for social good.

By the end of the programme, students will be able to:

Design and prototype immersive AR experiences using Reality Composer
Capture and import 3D objects using Scaniverse and USDZ files
Apply AI tools (ChatGPT, Padlet, Canva) for creative content generation
Storyboard and plan interactive narratives that promote empathy and action
Integrate AR, AI, and 3D elements into a cohesive interactive media project
Showcase and reflect on their digital creations through peer feedback
Develop future-ready skills in spatial design, immersive media, and social impact storytelling

By the end of the training, students will:

Understand the fundamentals of immersive storytelling using AR
Apply design thinking to create AR experiences that foster empathy
Use Reality Composer to build interactive AR scenes with 3D objects
Capture real-world items and convert them into USDZ files for AR
Generate AI-enhanced visuals and narratives using tools like ChatGPT and OpenArt
Storyboard, test, and iterate on interactive experiences for real-world relevance
Confidently present their final interactive media projects to peers
Participate in the Nationwide New Media Competition

Programme Duration

26 Hours

Podcast and Voice

Help your students find and amplify their voices through the art of podcasting. From scriptwriting and recording to sound design and editing, learners produce original podcasts with GarageBand and Apple tools. They then add a creative twist by designing AR-enabled posters to complement their audio stories. Teachers will appreciate how this programme builds communication, collaboration, and confidence while encouraging students to engage with social issues. The showcase at the end celebrates their voices in innovative formats that blend audio and interactive media.

By the end of the programme, students will be able to:

Plan, script, and record a podcast using GarageBand and Pages
Apply sound design techniques, including music, voice layering, and effects
Explore how podcasts can be used to raise awareness and advocate for social causes
Integrate Augmented Reality (AR) into their podcast through interactive posters
Collaborate effectively to produce a polished audio storytelling project
Critically reflect on their creative process and present their work

By the end of the training, students will:

Understand different podcast formats and storytelling techniques
Script and record their own audio stories using GarageBand
Enhance their podcasts with sound effects, music, and editing tools
Design AR-enabled posters that link to their podcast content
Work collaboratively to produce a podcast project with a social impact focus
Present and reflect on their creative work in a final showcase
Participate in the Nationwide New Media Competition

Programme Duration

26 Hours

Video Journalism

Empower your students to become visual storytellers who effectively document real-world issues with lasting impact. In this immersive track, learners develop core journalism skills — planning, filming, interviewing, and editing — using iPads and Apple’s creative tools. They will also enhance their projects with AI and AR, bringing innovation to documentary-style storytelling. For teachers, this track enhances students’ media literacy, critical thinking, and teamwork, aligning with the MOE’s push for authentic learning. The final showcase provides a powerful platform for students to present their stories and advocate for change.

By the end of the programme, students will be able to:

Plan and produce short-form video journalism pieces using iPads
Apply interview and scriptwriting techniques to capture authentic stories
Use Apple tools like Clips, iMovie, and Keynote for filming and editing
Enhance videos with AI-generated elements and AR overlays
Communicate social impact messages effectively through visual storytelling
Work collaboratively to research, storyboard, and execute a docu-style project
Critically evaluate media content and reflect on the creative process
Present and share their final video projects with an audience confidently

By the end of the training, students will:

Gain confidence in using iPads for video production and editing
Demonstrate compelling storytelling through interviews and visuals
Apply AI and AR tools to enhance the impact of their stories
Collaborate in teams to plan, film, and produce a docu-style video
Develop media literacy and critical thinking skills
Advocate for a social cause using digital storytelling
Reflect on their learning journey and creative decisions
Present their final projects to peers and receive constructive feedback
Participate in the Nationwide New Media Competition

Programme Duration

26 Hours

Opportunities beyond the classrooom

New Media Competition

The New Media Competition presents a compelling platform for students to showcase their proficiency in leveraging technology to effect positive societal change.

SERVE Programme

During the program, students can actively engage in community service and contribute to society by participating in various social initiatives and collaborating with diverse social sector organizations.

Learning Journeys

During the program, students embark on a learning journey to the Apple Store or any of our partners.

Application Process

Show interest in applying to the programme by contacting us
Make The Change will share with you the schedule template.
The school will fill out the schedule and submit it to us for endorsement.
The endorsed schedule needs to be submitted to IMDA for their approval
IMDA will approve the application
The class will start on the agreed date in the schedule

IMDA fully funds the Class so the school needs to follow the terms and conditions given by IMDA

Frequently asked questions

Your school may apply for up to two programs funded by the IMDA. You may apply for two classes of the same program or two distinct programs. Each class should ideally have a student enrollment of 35 or fewer, with a maximum of 40 students. If you wish to apply for more classes, you should approach IMDA and they will reveiw your application.

Please carefully review the prerequisites of each program track to select appropriate programs for your students.

Our program is structured as a progressive pathway.

For Primary Schools, if your students have already completed the Apple New Media Jr program in 2024, you can apply for the Primary Level 2 program in 2025. Otherwise, Level 1 would be more appropriate.

For Secondary Schools, if your students have previously completed the Fundamentals program, they can progress to the Intermediate program. If they have previously completed the Intermediate program, they can advance to one of the Advanced programs. If they have completed an Advanced program before, they can enhance their New Media skills by enrolling in another Advanced program with a different focus; three options are available for 2025.