Learning | Apple New Media

The Apple New Media Program equips students with the knowledge and tools to create diverse content using Apple technologies.

Primary Schools

Students will proficiently utilize iPads and other Apple technologies to create digital content. Two distinct programs are available for schools to enroll in:

- Introduction to New Media (Level 1)

- Content Creation using Apple Technologies (Level 2)

Students are required to complete Level 1 before enrolling in Level 2.

Learning Objectives

By the end of this course, students will be able to:

Plan, shoot, and edit video content using Apple technologies.
Capture and enhance digital photographs using an iPad.
Create basic augmented reality (AR) experiences.
Produce digital artworks using iPad drawing tools.
Plan, record, and edit a podcast episode.

Programme Duration

26 Hours

Secondary Schools

The Apple New Media for Secondary/JC allows students to utilize Apple Technologies to develop versatile content that can be disseminated across various platforms. The curriculum encompasses diverse digital media skills, including videography, digital photography, augmented reality, digital drawing, and podcasting. Students will also be introduced to the fundamental concepts of artificial intelligence and learn how to harness its capabilities to enhance their creative endeavors.

Students will gain practical experience in the following areas:

Content creation for diverse platforms
Utilization of social media and digital marketing strategies for social causes
Learning from industry professionals
Real-world experience with actual marketing campaigns

The programme offers five tracks that the school can select from:

Fundamentals
Intermediate
Advanced Videography*
Advanced Augmented Reality*
Advanced Content Creation*

* Students are required to complete Intermediate and Fundamentals before taking any advanced programme.

Programme Duration

26 Hours

Primary Schools Overview

Introduction to New Media

The Introduction to New Media program is the foundational step towards the New Media Program. This program equips students with essential techniques for content creation utilizing their iPads. The curriculum encompasses various subjects, including photography, videography, augmented reality, digital drawing, an introduction to artificial intelligence, and podcasting.

Throughout the program, students engage in practical projects and tasks that prioritize creating socially beneficial content.

Programme Duration

26 Hours

Content Creation with Apple Technologies

The Content Creation with Apple Technologies program will enable students to enhance their learning experience by utilizing iPads to create content.

Students will apply their acquired knowledge from the previous program and gain access to more sophisticated tools and techniques for content creation.

Through this program, students will accumulate a substantial portfolio of content that can serve as a valuable resource for their future endeavors.

Programme Duration

26 Hours

Secondary Schools Overview

Fundamentals

The Secondary Fundamentals program is the foundational prerequisite for the New Media Program. This program equips students with essential techniques for content creation utilizing their iPads. The curriculum encompasses various subjects, including photography, videography, augmented reality, digital drawing, an introduction to artificial intelligence, and podcasting.

Throughout the program, students engage in practical projects and tasks that prioritize creating socially beneficial content.

Programme Duration

26 Hours

Intermediate

The Secondary Intermediate Program will facilitate students’ academic growth by leveraging iPads to engage in content creation. Building upon their foundational knowledge acquired in the Fundamentals Program, students will develop advanced tools and techniques for content development.

Furthermore, they will acquire the fundamental principles of Digital Marketing and produce content for a Social Media Campaign aimed at promoting a social cause.

Programme Duration

26 Hours

Advanced Video Production

The Advanced Video Production program is designed for secondary school and pre-university students seeking to enhance their video production capabilities utilizing iPads. This comprehensive program encompasses the entire video production lifecycle, from conceptualization to post-production, leveraging the distinctive features of iPads.

Students will acquire advanced filming, editing, and production techniques, equipping them to produce high-quality videos suitable for academic projects, personal portfolios, and professional endeavors.

Programme Duration

26 Hours

Advanced Augmented Reality

The Advanced Augmented Reality (AR) Program is designed specifically for secondary school and pre-university students eager to explore the forefront of augmented reality technology using iPads. The program provides an in-depth understanding of AR methodologies and equips students with the skills to create immersive and interactive AR experiences.

Students develop proficiency in designing, developing, and launching AR applications through a combination of practical projects, positioning them for future career prospects in the technology and creative industries.

Programme Duration

26 Hours

Advanced Content Creation

The Advanced Content Creation program is designed for secondary school and pre-university students eager to explore digital content creation utilizing iPads. This comprehensive program equips students with the knowledge and skills to craft compelling and professionally crafted content.

Through this program, students will cultivate diverse creative, technical, and communication abilities. These skills will empower them to express themselves effectively and responsibly within the digital landscape.

Programme Duration

26 Hours

Opportunities beyond the classrooom

New Media Competition

The New Media Competition presents a compelling platform for students to showcase their proficiency in leveraging technology to effect positive societal change.

SERVE Programme

During the program, students can actively engage in community service and contribute to society by participating in various social initiatives and collaborating with diverse social sector organizations.

Learning Journeys

During the program, students embark on a learning journey to the Apple Store or any of our partners.

Application Process

Show interest in applying to the programme by contacting us
Make The Change will share with you the schedule template.
The school will fill out the schedule and submit it to us for endorsement.
The endorsed schedule needs to be submitted to IMDA for their approval
IMDA will approve the application
The class will start on the agreed date in the schedule

IMDA fully funds the Class so the school needs to follow the terms and conditions given by IMDA

Visual Compositions

This module acts as a design orientation and focuses on: • Design appreciation and communication • Fundamentals and principles of design • Colour fundamentals and theories • Idea development • Research development • Protocols and processes
Publishing Tools

Students learn Adobe Photoshop & Illustrator fundamentals and are equipped with necessary skills to stay relevant in the digital age. The module will cover: ADOBE PHOTOSHOP ● Understanding Adobe Photoshop tools and work area ● Working with Adobe Photoshop layers and masking features ● Understanding colour modes and colour correction ● Working with transparencies, blending mode, paths and clipping paths ● Filters and plug-ins ● File formats, smart objects, etc. ADOBE ILLUSTRATOR ● Understanding the workspace of a vector-based environment ● Basic layout techniques ● Drawing with Adobe Illustrator ● Working with layers, transparencies, graphic styles ● Precision drawing with Adobe Illustrator ● Path operations, masking and filters ● Creating proofs (draft, print, press)
Fundamentals and Application of Layout Design

This module will provide the students with the opportunity to develop layout skills and understanding needed to create page layout solutions using typography, design elements, design principles and grid system. Students will learn the practical composition layout conventions used to effectively layout content combining with type and image. Expected learning outcomes: • Identify the form, anatomy of a page and various page structures • Use appropriate grid system for page layout composition • Apply visual elements and design principles to create layout composition • Develop design layout sense and layout skills
Typography and Communication Design

Discover how typography forms a visual unit, utilising graphic design to create an outstanding piece of work through a greater emphasis in typography and graphic design.How to deliver accurate information with communication design, as well as: ● Type evolution and history ● The graphic designer’s layout grid ● Typography as a visual language ● Working within a given space and a body of information ● How typography affects graphic design ● Type anatomy, measurements, classifications, styles and weights ● Type spaces (kerning, tracking, leading, etc.) ● Applying variations in layouts and identifying common mistakes ● Creative research, how to get inspiring ideas and applying through art direction ● Choosing the right photo or cropping the wrong photo ● File formats
Advanced Layout for Marketing and Promotion

Highlights important aspects on how structuring is done using cohesive editorial content, grids, and components through Adobe InDesign. Students will also learn content gathering and create personalities and tone for publication. • Editorial design and its objectives • Anatomy of a publication • Creating layouts • Essential layout skills