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Episode #34: How Creatives Can Drive Climate Action
- Feb 25
- 2 min read
In today’s climate-conscious world, sustainability has become more than just a buzzword, it is a growing responsibility that organisations across all industries are expected to take seriously.
In this episode of Conversation of Change, we speak with Audrey Yang, a climate educator from Clean Creatives, to explore how individuals, creative professionals, and businesses can move beyond performative sustainability towards credible, values-driven impact.
Understanding the Role of Creative Advocacy
Communicators, marketers, and creatives play a powerful role in shaping public perception. The campaigns we design, the brands we work with, and the narratives we amplify all contribute to how sustainability is understood, or misunderstood by wider audiences.
Audrey highlights how creative advocacy can be used not just to promote products or services, but to influence systems and encourage responsible business practices. By leveraging storytelling and communication strategically, creatives can support organisations that are genuinely committed to sustainability, while also challenging practices that may contribute to environmental harm.
The Clean Creatives Pledge
One of the key initiatives discussed in this conversation is the Clean Creatives pledge, a global movement encouraging agencies and creative professionals to commit to refusing work from fossil fuel companies. The pledge represents a growing collective effort within the creative industry to align professional values with climate responsibility.
More than just a symbolic gesture, this initiative demonstrates how industry-wide commitments can create pressure for change, influencing how businesses operate and communicate their environmental impact.
If you are looking to start making credible sustainability commitments within your organisation, or to better understand how communication can influence environmental outcomes, this episode offers practical insights to guide your journey.
Tune in now and join the growing movement of creatives using their influence to drive real climate action.
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