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Kicking Off Our B Lab Series: How Deploy Pioneers Circular, People-Centered Fashion
- Nabilah Tai
- 12 minutes ago
- 2 min read
We’re excited to announce the launch of Conversation of Change’s B Lab series—and we’re kicking it off with a powerful first episode.
In this inaugural episode, we sit down with Dr. Bernice Pan, Founder and CEO of Deploy, a certified B Corp and one of Singapore’s pioneers in sustainable, circular fashion. Drawing from over 20 years of experience, Bernice shares what it truly takes to build a fashion brand that designs for longevity, accountability, and real impact.
From Vision to Practice: Deploy’s 20-Year Journey
As the first episode in our B Lab series, this conversation sets the tone for the discussions to come. Bernice reflects on Deploy’s journey, from its early beginnings to becoming a certified B Corp, and how sustainability has always been embedded in the brand’s DNA rather than treated as a passing trend.
Her story reminds us that responsible business is not built overnight. It requires consistency, learning, and the courage to make long-term decisions in a fast-moving industry.
Responsibility Beyond the Product
Sustainability, as Bernice shares, goes far beyond the final garment. The episode also explores how Deploy approaches supplier screening, ensuring environmental responsibility and respect for human rights across its supply chain. From climate-action planning to strong governance structures, the conversation highlights the importance of embedding accountability throughout the business.
Scaling Impact Through Collective Action
A recurring theme in this first B Lab series episode is collective action. Bernice emphasises that meaningful change happens when businesses, suppliers, and communities work together. Frameworks like B Corp certification play a crucial role in aligning values, setting shared standards, and helping companies scale their impact responsibly.
A Timely Start to the B Lab Series
As B Lab’s new standards raise expectations for businesses worldwide, this first episode offers timely insights for fashion brands and aspiring B Corps navigating what’s next. More importantly, it sets the foundation for our B Lab series—spotlighting real stories, practical strategies, and honest conversations about doing business better.
Whether you’re building a brand, exploring sustainable fashion, or learning what it means to be a B Corp, this episode is a meaningful place to begin.
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