​1. Understanding Augmented Reality

Participants build a strong foundation in what Augmented Reality is, how it works, and how it is being used in areas such as education, retail, storytelling, museums and brand experiences. They also explore what makes an AR experience useful, intuitive and engaging for users.

2. Creating AR Content and Interactive Scenes

Participants learn how to work with key AR concepts such as scene setup, anchors, object placement, scale, orientation and simple interactions. Through guided activities, they begin building their own AR scenes while thinking about how users will experience the content in a real-world space.

3. Designing an AR Experience with Purpose

Participants apply creativity and design thinking to brainstorm an AR idea, identify a target audience, plan interactions and prototype an experience. By the end of the programme, they create an AR concept or simple interactive prototype that demonstrates how immersive technology can be used to share ideas in a meaningful way.