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Episode #33: Global Green Connect Keeps Sustainability at the Heart of Every Action
- Nabilah Tai
- Sep 26
- 2 min read
How do you move from a thriving career in media to building a purpose-driven social enterprise that champions sustainability?
Christina Lee knows the answer first-hand. After more than a decade leading powerhouse brands like Bloomberg Businessweek, Yahoo!, and Star Television, she made a daring decision in 2012 to step away from the headlines and toward a higher purpose. Today, through Global Green Connect and GGEF, Christina channels her business expertise into empowering youth, women, and companies to build a more sustainable future.
Turning ESG into Economic Value
In this podcast episode, Christina shares how her team works closely with small and medium-sized enterprises (SMEs) to address Scope 3 emissions—the indirect emissions that occur across a company’s entire value chain. By helping organizations translate Environmental, Social, and Governance (ESG) goals into tangible economic value, Global Green Connect proves that sustainability isn’t just good for the planet—it’s smart business.
Learning Through Action
Education is at the heart of Christina’s approach. From workshops to interactive programs such as the SDG Open Hack, she empowers participants to explore creative, hands-on solutions to global sustainability challenges. These initiatives don’t just spread awareness—they spark innovation and community action.
Your First Step Starts Now
Christina also offers practical tips and simple actions that anyone can take to begin their sustainability journey. Whether it’s making mindful consumption choices, engaging in local green projects, or advocating for climate-conscious policies, each small step contributes to a larger impact.
Tune in to the full episode to hear Christina’s insights and take your first step toward a greener, more sustainable future.
Discover our podcast on your favourite audio apps now!